As a guide to the relationship economy, Jerry Michalski (ma-call-ski) helps companies develop strategies that build authentic, productive relationships with their customers as well as among their employees. Usually, this requires a blend of corporate strategy, social dynamics and social software.
Founder of the independent consultancy Sociate, Jerry posts his ideas on his weblog there, as well as in his online Brain. Or better still, follow his Tweets. He is also the founder and host of the Yi-Tan Tech Community Call, a weekly live call-in conversation about change.
Jerry’s consulting clients include the Institute for the Future (IFTF), Best Buy, Havas Media and DARPA, as well as a number of startups, such as Socialtext, EverNote, Seedwiki, TheBrain, CoTweet and Radar Networks. Earlier, Jerry advised eGroups (now YahooGroups) and Pyra (which developed Blogger, now part of Google).
A frequent public speaker, panelist and moderator, Jerry also produces and runs events, some of which have no agenda at all. This trust in people and intent is part of a larger theme. Over the past decade, Jerry has been paying attention to the word “consumer,” from its metaphorical roots to the business models associated with consumer mass marketing. This journey has paid off in insights about trust and trustworthiness, ideas for new businesses and business models, and more. He is busy organizing some of these heretical thoughts into a book, as well as richer online venues.
Jerry’s perspective was formed over 12 years as a technology industry analyst, first for New Science Associates (a company likeGartner) and later writing Esther Dyson’s monthly newsletter, Release 1.0 Prior to entering the technology field, Jerry was a freight rate clerk at Mobil Oil, then later a strategy consultant at an internal startup with Price Waterhouse. If you dig further, you’ll discover he was once a guide on the Jungle Cruise at Disneyland.
Raised in Peru and Argentina, Jerry speaks fluent Spanish and German — and pretty passable French. Jerry earned an MBA in international business from the Wharton School and a BA in economics (mostly econometrics) from UC Irvine. You can contact him at jerry@sociate.com
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