As a guide to the relationship economy, Jerry Michalski (ma-call-ski) helps companies develop strategies that build authentic, productive relationships with their customers as well as among their employees. Usually, this requires a blend of corporate strategy, social dynamics and social software. Jerry’s consulting clients include the Institute for the Future (IFTF), Best Buy and Havas Media. He also advises a number of startups (CoTweet, EverNote, TheBrain, Twine, Socialtext), conference organizers and non-profits.
A frequent public speaker, panelist and moderator, Jerry also produces and runs events, some of which have no agenda at all. Over the past decade, Jerry has been paying attention to the word “consumer,” from its metaphorical roots to the business models associated with consumer mass marketing. This journey has paid off in insights about trust and trusworthiness, ideas for new businesses and business models, and more.
His perspective was formed over 12 years as a technology industry analyst, first for New Science Associates (a company like Gartner) and later writing Esther Dyson’s monthly newsletter, Release 1.0. Jerry earned an MBA from the Wharton School and a BA in economics from UC Irvine. Jerry was raised in Peru and Argentina and speaks fluent Spanish and German — and pretty passable French. You can learn more at his site, Sociate, or contact him at jerry@sociate.com
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